Here at IC, our speciality is the new king of content marketing - influencer marketing. We work exclusively with some of Asia's most premium and trusted influencers, connecting your brand with the most relevant people who can in turn influence your potential buyers.
Make influencer marketing a key component of your social media marketing program. Take advantage of our organic content, strategy and guidance to communicate the most interesting stories, tap into specific audiences and drive substantially greater awareness, engagement and ROI.
IF YOU ARE LOOKING AT INFLUENCER MARKERING AS PART OF YOUR BRAND STRATEGY, WE WANT TO HEAR FROM YOU!
Why should your brand be concerned about Influencer Marketing?
1. Influencers are a trusted source of information who can be instrumental in starting conversations with relevant audiences
2. Influencers help to make a difference between your brand being merely social, and actually talked about.
3. Audiences can be reached through digital influencer marketing for a fraction of traditional advertising.
4. Influencer marketing has three times the ROI of traditional marketing, despite costing 62% less.
SEE SOME OF OUR CASE STUDIES WHERE BRANDS HAVE USED INFLUENCER MARKETING TO COMMUNICATE THEIR CAMPAIGN STORY
In collaboration with Andrea Chong & Christabel Chua
PANDORA engaged two of Singapore’s strongest lifestyle influencers to help drive awareness to their latest SS16 collection of finely crafted jewellery.
Andrea Chong being the KOL, led this campaign with a series of brightly coloured visuals focusing on the jewellery, prompting great excitement from her followers. The brand resonated very closely with both influencers Instagram followers, resulting in incredibly strong campaign engagement for PANDORA
Total Likes: 25,480
Total Comments: 65
Total Impression: 7,601,958
EMPORIO ARMANI TIMEPIECES
In collaboration with Edward Russell, Andrea Chong, Willabelle Ong & Yvette King
EMPORIO ARMANI is the pioneering line launched by Giorgio Armani in 1981, aimed at the young.
For FW15 they reached out to the young, professional and carefree set in Singapore through a series of Instagram posts communicating their new selection of time-pieces. They did this via creating a consistent conversation using the Indie Collaborates community who possess the same vitality and energy as the brand.
Total Likes: 33,587
Total Comments: 238
Total Impression: 1,473,548
SOUTH AUSTRALIAN TOURISM COMMISSION
In collaboration with Andrea Chong
TOURISM AUSTRALIA launched a social campaign in Singapore with the aim to raise awareness of South Australia, a place often over looked by Singaporean Tourists.
Indie Collaboratesâ€™ influencer Andrea Chong worked closely with the South Australian Tourism Commission on a trip to the destination and created a series of beautiful Instagram visuals shot by photographer Daryl Aiden. She spoke to her audience through a series of highly visual Instagram and blog posts, communicating the destinations fantastic attractions.
Total likes: 103,049
Total comments: 309
Total impressions: 4,128,000