Here at IC, our speciality is the new king of content marketing - influencer marketing. We work exclusively with some of Asia's most premium and trusted influencers, connecting your brand with the most relevant people who can in turn influence your potential buyers.
Make influencer marketing a key component of your social media marketing program. Take advantage of our organic content, strategy and guidance to communicate the most interesting stories, tap into specific audiences and drive substantially greater awareness, engagement and ROI.
IF YOU ARE LOOKING AT INFLUENCER MARKERING AS PART OF YOUR BRAND STRATEGY, WE WANT TO HEAR FROM YOU!
Why should your brand be concerned about Influencer Marketing?
1. Influencers are a trusted source of information who can be instrumental in starting conversations with relevant audiences
2. Influencers help to make a difference between your brand being merely social, and actually talked about.
3. Audiences can be reached through digital influencer marketing for a fraction of traditional advertising.
4. Influencer marketing has three times the ROI of traditional marketing, despite costing 62% less.
SEE SOME OF OUR CASE STUDIES WHERE BRANDS HAVE USED INFLUENCER MARKETING TO COMMUNICATE THEIR CAMPAIGN STORY
PANDORA - CRAFT OF YOU
In collaboration with Andrea Chong
PANDORA engaged one of Singapore’s leading lifestyle influencers’ to be part of their global campaign ‘Craft of You’. Andrea shot on location in Thailand with the PANDORA team and conceptualised an amazing story for the brand.
Andrea created a series of visuals for her own platforms, helping communicate and create awareness around PANDORA’s ethical standards and integrity.
Due to the success of the campaign, PANDORA extended their collaboration with Andrea to cover seasonal PANDORA trends and help launch their Mother’s Day campaign which saw great exposure for the client.
Total Impressions: 1,310,000
Total Reach: 965,600
Total Engagement: 87,400
KENZO WORLD LAUNCH
In collaboration with Andrea Chong, Christabel Chua, Isabel Tan, Jemma Wei, Nicole Wong & Savina Chai
Kenzo Parfums engaged a creative set of influencers’ to create hype surrounding the launch of their new fragrance Kenzo World. They were hoping audiences would see the world through Kenzo’s eyes.
Indie Collaborates influencers’ created an array of interesting videos and visuals and published them to multiple platforms. The campaign received incredible engagement with the influencers’ audiences and received only positive feedback for the client.
Total Impressions: 703,500
Total Reach: 517,600
Total Engagement: 52,700
MARTINI GOLDEN HOUR
In collaboration with Andrea Chong, Christabel Chua, Edward Russell, Isabel Tan, Jemma Wei, Jerilyn Moon & Willabelle Ong
Martini Golden Hour was a highly successful campaign covering the theme of the Sundowner drink as an enjoyable way to relax at the end of a busy day/week.
Martini specifically requested to work with fashion and lifestyle influencers. Through a series of videos, events and posts, influencers showed how they relaxed after a busy week with Martini.
Golden Hour & F1
Total Impressions: 1,269,400
Total Reach: 959,100
Total Engagement: 105,300