Indie Collaborates (IC) is a new kind of agency with a profound understanding of social media and its strong relationship with digital influencers. IC represents internationally recognised digital and media influencers, who are chosen for the quality and consistency of their following, content creation and engagement.

IC was founded in 2014 by Kristen Leaman, who recognised that with this new age of social media marketing, also came the rise of the 'influencer'. This prompted Kristen, after monitoring the Singaporean digital landscape, to hand-select a group of talented individuals with influence in a broad range of lifestyle categories - from fashion and beauty to food, travel and photography.

The combination of these influencers' clear sense of direction with Kristen's own vision has led to their creation of content for some of the biggest names in the world, including - to name just a few - Lancome, Chanel, Polo Ralph Lauren, G.H.Mumm, Michael Kors, Cointreau, Canon, Sephora, Philips, Kenzo and Nivea.

Today, IC is a leading player in influencer marketing, helping brands to identify and target individuals with influence over relevant audiences, ensuring optimal campaign results.

IC works with each brand to help construct a tailored and targeted campaign that is effective at ensuring the brand engages with their target audience and conveys the desired message.